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The Fitness Contender
Mitchell Modell, CEO of Modell’s Sporting Goods, is embarking on a separate venture by licensing the Everlast brand and stepping into the DRTV ring.
By Vitisia Paynich
Japan Up Close
Knowing what products will sell well in Japan begins with examining the market from the inside-out. From the demographic landscape to the retail climate, there’s no such thing as over-thinking the market in Japan.
By Harry Hill and Sven Tapp
On-Air in Latin America
What are the trends in Latin American production and media buying? High-quality productions and tighter restrictions on broadcasting lead the way.
By David Lustig
Per Inquiry
The Naked Truth: Why Media Demand Outstrips Supply
By Rick Petry |