Marketing Skin Deep
For nearly two decades, Murad has been educating women about skin health and proper care. Carey Grange, EVP, direct to consumer, shares the company’s formula for multichannel marketing.
By Vitisia Paynich
GoogleNomics
Hal Varian, the online giant’s chief economist, explains some of the economic forces and corporate strategies that drive Google’s business–and that of e-commerce as a whole
By Tom Dellner
Earl Greenburg (1947-2008)
Perhaps the only words that can properly honor the man are the ones spoken by those in the industry closest to him–those whoese careers and lives were forever and indelibly impacted by Earl Greenburg.
Internet Banner Mega Blitz
This type of online marketing is changing the face of DR. Part one of this two-part series will help marketers understand basic terminology and concepts.
By Anthony Sziklai
Honoring Our Vets
As the industry continues to gain street cred on Madison Avenue, Electronic Retailer looks back and celebrates the milestones, mishaps and future plans of a few of the biggest names in direct response.
By Pat Cauley |
