Are You Ready for RSS?
Marketers needn’t know or care how RSS technology actually works. But they ought to know what they can do with it.
By Jack Gordon

The Olympic Effect
Understanding how the 2006 Winter Games caused significant shifts in the media landscape, and what media buyers can do to prepare for the 2008 Summer Games.
By Dick Wechsler

Plugging into Product Testing
Sorting through the myriad of electric and electronic product testing standards and regulations.
By David Lustig

Emerging Technology
Website marketing gets personal
By Patrick Cauley

Interview With ERA Europe’s Outgoing Chairman
Au revoir et merci…
By Paige H. Muller

PCI Security
Reducing risk, building trust
By Terry Ramos

Counterfeiting
Costly faux pas
By Greg Sater

That’s a Wrap!
Beauty and the Beast
By Drew Plotkin

Legal Affairs
Should Congress Enact Copyright Protection for Fashion Design?
By Corey Field

Legal File
Unbundling Cable TV and Unintended Consequences
By Jeffrey D. Knowles and Frederick “Rick” M. Joyce

Marketing Methods
Ready to Buy TV Time on eBay?
By Peter Koeppel

Radio Dial
How to Identify When Radio is Wrong for Your Direct Response Offer
By Joe Rashbaum

Ask the Expert…DRTV
The Relationship Between Accountability and DRTV
By Timothy R. Hawthorne

Media Matters
Selecting Short-Form Test Media: What Really Matters?
By Dave Savage

Backend Business
Retail Sales Merit Special Attention
By Hal Altman

After the Phone Rings
Continuity Concept Development
By Shari Altman

Per Inquiry
Eye of the Beholder
By Rick Petry

Asia
Making Operations Work in China
By Lindsay Sandham

Europe
Fire! Fire!
By Ed Hall