Weight Loss Made Sexy
NutriSystem’s stunning DR-driven turn-around was fueled by commercials that go the basics right: great-looking bodies, great-looking food.
By Jack Gordon

Hand Tools
Today’s advancements in PDA technology are allowing marketers to step up their mobile marketing efforts and get their message into consumers’ hands more quickly and efficiently.
By David Lustig

Wheelchair Foundation
Do the right thing.
By Kelley E. Kaufman

ERSP
It’s a brave new world — navigation with the help of self-regulation.
By Peter Marinello

INPEX
Inventions ‘R’ Us.
By Carrie M. Harper

Internet Talk
Beyond Web Traffic: Converting the Online Sale
By James Carpenter

Online Strategies
The Perfect Shopping Cart
By Ken Burke

Legal Affairs
Roll the Tape… But Let ‘Em Know
By Edward F. Glynn Jr. and Ronald M. Jacobs

Legal File
Selling Youth
By Jeffrey D. Knowles and Claudia Lewis-Eng

Marketing Methods
The Spirit of Inventiveness is Alive and Well in America
By Peter Koeppel

Guest Editorial
“…And, What Do You Do?”
By Marty Fahncke

Radio Dial
Old School Radio Learns Some Lessons
By Dave Newmark

Media Matters
The Measure of Success
By Dan Zifkin

Backend Business
The Power of Online Reporting
By Bill Kyle

After the Phone Rings
Strategies for the 2nd Sale
By Shari Altman

Per Inquiry
Hot August Flights
By Rick Petry