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Table of Contents
Features
Going the Distance ERA Chairman Edwin Garrubbo talks about the next chapter for the Association that includes a new mission and vision, while former ERA President and CEO Barbara Tulipane. By Vitisia Paynich and Gina Mullins-Cohen
The Tools to Build a Brand Positec Power Tool Group reveals how it used DRTV to expand from a Chinese manufacturing company to a growing lawncare and power tool label in North America. By David Lustig
The Art of the Offer How do you entice more customers to buy your goods and services? Make ‘em an offer they can’t refuse, of course. That’s if you can master the steps. By Jack Gordon
