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Features
Forbes Focused
Jim Spanfeller, president and CEO of Forbes.com, talks about making the transition from print to online and how emerging technology is changing the marketing landscape.
By Vitisia Paynich

An Eye for DR Radio
In 2005, Lasik Vision Institute set its sights on direct response radio, which has become a major part of its multi-channel marketing program.
By David Lustig

A View From the Hill
ERA members meet face-to-face with politicians to voice their concerns about key legislative issues such as net neutrality and data security.
By Paige Muller

Remote Possibilities
Interactive TV is a blessing, not a curse. But for DR marketers, the Holy Grail — viewers enabled to buy with only the TV remote — remains just out of reach.
By Jack Gordon

ERA Section
Inventors Beware
Reality bites for budding inventor
By Paige Muller

Mobile Marketing
Go, go mobile marketing
By Paige Muller
Columns
Editor’s Perspective
Has Television Advertising Found an Answer to the DVR?
By Vitisia Paynich

Marketing Methods
TV Viewing Trends in the Age of TiVo
By Peter Koeppel

Technology Talk
Of Plastic and Video
By Paul Soltoff

Legal Affairs
Homeo-what-ic?
By Ivan J. Wasserman

Legal File
In-Game Advertising: The Perfect Score or Legal Minefield?
By Jeffrey D. Knowles and Kerri Griffin

Online Strategies
Online PR: How New Tools Can Increase Your Marketing Footprint
By Tony Sziklai

Radio Dial
Event Radio Advertising
By Bill Sullivan

Backend Business
Live Agent or Automated Agent?
By Mike Moreau

After the Phone Rings
DR Print Advertising: Magazines, Newspapers and More
By Shari Altman

Media Matters
Make ‘Em an Offer They Can’t Refuse
By Gene Silverman

That’s a Wrap!
Flip-Flops or Prada?
By Ava Seavey

Per Inquiry
What’s in a Number?
By Rick Petry

Global Outlook
U.S. Hispanic
Spanish-Language Web Sites
By Lee Vann

6 Mar 09