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 You’ve Got Direct Mail
Getting the most from your direct-mail marketing budget means staying focused on your overall objectives, studying your test mailings carefully, and not giving up too easily.
By David Lustig

Opening the Portal to Homeownership
First American Corp. is on a mission to help U.S. Hispanic consumers achieve the American dream via its internet site.
By Vitisia Paynich

Tales From the DRTV Wars
Why do good products fail? And can your flop be saved? Maybe, say these battle-scarred veterans
By Jack Gordon

Per Inquiry
High Def Jam
By Rick Petry

6 Mar 09