E-mail They’ll Open
French retailer Fnac learned that e-mail marketing does work after all–provided the mailings speak to customers’ actual concerns.
By Jack Gordon
Picture Perfect Marketing
Chief Business Development Officer Jeff Hayzlett says taking a blended approach to marketing that includes channels like television, direct mail and viral marketing is what has made this 130 year-old company one of the most recognizable brands in the world.
By Vitisia Paynich
Making Sense of European E-commerce
eMarketer’s Jeffrey Grau and Karin von Abrams shed light on the fascinatingly disparate markets that make up Europe’s online economy.
By Tom Dellner
Marketing Judo Revisited
How to stop ruthless retailers, unscrupulous affiliates and fraudsters by learning and averting their dishonest practices, Part 2
By Anthony Sziklai |
