Intelligent Innovation
As the television landscape continues to evolve in Europe, smartcard technology can help direct marketers and electronic retailers elevate the interactive television (iTV) experience and create more personalized marketing.
By Hervé Sinelle-Botinelly
A Click to Couture
Net-A-Porter, a luxury fashion e-tailer based in the U.K., looks to Coremetrics to outfit its site with a web analytics solution.
By Vitisia Paynich
Marketers…Start Your Search Engines
Experts share the ins and outs of search engine marketing and search engine optimization.
By David Lustig
The Fulfillment Factor
As today’s fulfillment centers, storing and shipping products isn’t the half of it. Their gold mine of information and metrics can make or break a DR campaign.
By Jack Gordon
 SUPPLEMENT
Electronic Retailer’s Perspective Europe
Investing in the European Market — Industry Experts Offer Tips for Putting Global Marketers on the Right Path
Per Inquiry
Made in China
By Rick Petry
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