Pure Convergence
While the ERA board begins to lay the groundwork for tackling initiatives, seven newly elected board members weigh in on what they believe needs to be done to foster future growth.
By Vitisia Paynich

The Podcast Strikes the Right Key
As podcasting experiences exponential growth, its viability as a marketing and advertising medium is beginning to come into focus.
By Tom Dellner

Unwrapping the Art of Packaging
Your product’s packaging performs a wide range of important functions–from protecting the contents to communicating important legal information. Finding the perfect design for your product and budget can be a challenge, but today there are more options than ever before.
By David Lustig

ERA Educational Committee
We don’t need no education
By Patrick Cauley

ERA Strategic Planning
Re-discovering ERA’s roots–the annual strategic planning meeting
By Sieglinde Friedman

Legal File
Dietary Supplements Are Still Getting a Bad Rap
By Jeffrey D. Knowles and Michelle Gayeski

Online Strategies
Paid Blogging Forum Posting: New Ways to Generate Buzz
By Tony Sziklai

Ask the Expert…Viral Marketing
Viral Happens
By Timothy R. Hawthorne

Marketing Methods
Profile of the New Media Consumer
By Peter Koeppel

Tools of the Trade
Punch up the Contrast!
By Carl Langrock

Media Matters
The DRTV Multichannel Effect
By Gene Silverman

Backend Business
Predictive Modeling: Is it for Everyone?
By Dr. David Castillo

Radio Dial
Connecting the Dots Between Radio and the Internet
By Ken Michelini

Per Inquiry
Results May Vary
By Rick Petry