Charting a New Course
Self-regulation, government affairs and new technologies are just some of the initiatives at the top of the ERA board’s priority list.
By Vitisia Paynich
The ERSP Review
Now almost 20 months into operation, what do the original program creators think about the success of ERA’s Electronic Retailing Self-Regulation Program? Are they surprised? Encourage? Uncertain of the future?
By Molly Alton Mullins
A Helping Hand
Former ERA chairman enlists the help of the board of directors to launch an industry-wide project to support the Wheelchair Foundation.
By Kelley E. Kaufman
Quality Time
Never mind the video cell phones. DRTV media buyers will face enough challenges this year in the television landscape they’ve already got.
By Jack Gordon
Per Inquiry
Knock it Off
By Rick Petry |
