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Table of Contents

Features

‘O’ So Big!
Overstock.com has turned bargain shopping into a $788 million business. How does it do it? According to SVP Jacob Hawkinds, it’s by offering great prices, quality and service and marketing via multiple channels.
By Vitisia Paynich

Stocked Up
Omniute outfits ReStockIt.com with online business optimization software that helps keep this supply companyon top of its growing business. Thoughful and efficient customer service is key to this successful partnership.
By David Lustig

SEO Do’s and Don’ts
A baker’s dozen easy-to-implement tips to enhance your natural search rankings.
By Tom Dellner

Be the Channel
While many marketers are familiar with YouTube, they’ve only dipped their toes in the viral marketing waters. Here’s how to create your own online video sharing portal.
By Anthony Sziklai


ERA Section
ERSP
The emerging presence of advertising self-regulation in a direct response world
By Peter Marinello

Membership Committee
ERA: For and by retailers
By Stacy Durand

Platinum Membership
ERA launches expanded Platinum benefits program
By Karla Kelly

ERA Membership
ERA retailer benefits–the value proposition
By Pamela Colman


Columns
Legal File
The Risks and Rewards of User-generated Content
By Jeffrey D. Knowles and Mikhia E. Hawkins

Online Strategies
What a Recession Means to Online Marketing
By Aaron Kahlow

Ask the Expert
Homeruns or Headaches? DRTV Prepares for High Def
By Timothy Hawthorne

Marketing Methods
The Battle for Control of the Digital Universe
By Peter Koeppel

Rick Petry
For Entertainment Purposes Only
By Rick Petry


Channel Crossings
Channel Crossing: DRTV
Support Retail With a Fast Start
By Dick Wechsler

Channel Crossing: Radio
The Ultimate Celebrity Endorsement
By Buck Robinson

Channel Crossing: Online
The Holiday Season: Looking Back…and Ahead
By Sue Chapman

Channel Crossing: Mobile
2008 Mobile Marketing Trends
By Bob Desena

Channel Crossing: Customer Care
Use Customer Service to Your Long-Term Advantage
By Shari Altman

Channel Crossing: List Management
Hidden Assets
By Tracy Donohue

Channel Crossing: Latin America
A Region Ripe for Growth

By Daniela Todorovic