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Mobile Marketing
In 2006, Disney Mobile launched a full-scale marketing strategy that included television, radio, print and online to promote its comprehensive cellular phone service for families.
By Vitisia Paynich
Case Closed
Highlights of the latest court cases concerning copyright law, along with frequently asked questions.
By Greg Sater
The Voice ‘Round the World
Can using voice over Internet protocol (VoIP) give you a leg up on the compentition? Cost savings may be one advantage but experts warn marketers to first do their homework before making a leap of faith.
By David Lustig
The Balancing Act
Are you driving your store traffic in the most effecient way? Perhaps you’re not carefully evaluating your online and offline needs to strike the right marketing balance.
By John McAteer
 SUPPLEMENT
Perspective: Online Strategies
Visualizing Your Marketing Message: Industry experts offer vital tips for advancing your online efforts
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