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Interactive Health CEO Craig P. Womack has a DR hit on his hands. Taking a closer look at this successful massage chair from front to back.
By David Lustig

What VoIP Means to You
There are two reasons for DR marketers to watch developments in Internet phone service. The obvious one: lower telemarketing costs. Less obvious: advertising potential.
By Jack Gordon

Walking the Copyright Line
Imitation is the sincerest form of flattery, but does that apply to DRTV? Two court cases can help marketers better understand copyright law, and how it could affect their product and show concepts.
By Greg Sater

Per Inquiry
Don’t Fear the Reaper
By Rick Petry