| Features |
Mixing It Up!
KitchenAid turns to DRTV again to promote its iconic stand mixer. However this time, it adds another ingredient to its marketing recipe–social networking.
By Vitisia Paynich
Let’s Chat
What is live chat’s new ROI? Return on invitations. Here are six best practices for implementing proactive chat.
By Steve Castro-Miller
A Personal Touch
Integrating customer data across applications to deliver more targeted marketing messages and improved customer experience.
By Shaun Ryan
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| ERA Section |
ERA Education
Enter the Solution Zone at eRetailer Summit!
By Ashley Cavell |
Membership
ERA Membership Spotlights
By Robin Greenspan |
Gov’t Affairs
The death of the disclaimer
By Tomiyo Turner |
| Columns |
The Media Report
Direct Marketing is the Future of Advertising
By Jack Myers
Industry Insights
Prospects Looking Up for Marketers in Down Economy
By Christopher Rosica
Rick Petry
Lipshtick Jungle
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| Channel Crossings |
DRTV
National or Local? ‘Easy’ Does it
by Dan Zifkin
Retail
Retail: A Dream or a Nightmare
by Hal Altman
Management
Coaching on the DR Court, Part 2
by Leo Gorcey |
