A Journey of Hope
In October 2006, members of ERA accompanied the Wheelchair Foundation on a four-day mission throughout Southern Chile to donate wheelchairs–bringing renewed optimism and opportunity to those in dire need
By Gina Mullins-Cohen

America’s Other DR Market
What has 45 million people, 55 TV channels, buys mucho DR products, and is right under your nose? It’s the U.S. Hipsanic market, of course
By Jack Gordon

Health Secrets’ Real Secret: Home Agents
Response to this Top 10 infomercial generated a spike that traditional call centers couldn’t handle. But home workers could–thanks to advanced technology.
By Jack Gordon

SUPPLEMENT
Perspective: Latin America
Mapping Out Global Markets

Ask the Tech Council
Defining social media
By Babak Afshar

ERSP
Stepping out from behind the curtain
By Tessa Barrera

ERA Mid-Winter Conference Preview
ERA Mid-Winter Conference Preview
By Carrie Harper

Ask the Expert…DRTV
Choosing Short Form or Long Form
By Timothy R. Hawthorne

Technology Talk
Getting High Marks on Your DRTV Campaigns
By Andy Nobbs

Legal File
Crime and Punishment–FDA style
By Jeffrey D. Knowles and Todd Halperin

Legal Affairs
The Critical First Step to Protecting Your Product
By Gary P. Kohn

Tools of the Trade NEW!
What is Hegelian Dialectic?
By Carl Langrock

Media Matters
Is the Decline of Cable an Opportunity for DRTV Marketers?
By Peter Koeppel

That’s a Wrap!
Making Good TV
By Drew Plotkin

Media Matters
Marrying Media to the Backend Part 1
By Steven J. Edelstein

Backend Business
Services to Consider When Evaluating Leading E-commerce Websites
By Andy Arvidson

Radio Dial
How to Apply DR Radio Principles to Your Retail Campaign
By Joe Rashbaum

Per Inquiry
The Buzz on Buzz
By Rick Petry