Bluewater Digital, DNA Response Merge



Bluewater Digital and DNA Response have merged to form a new company. Named Zahalo, the new organization will offer digital marketing, web development, and online marketplace management services. Zahalo will also pursue new opportunities in fragmented marketplace development, audience aggregation, and distributed e-commerce solutions to develop unprecedented growth opportunities for brands and content creators.

“The evolution of direct-to-consumer marketing is to develop long-term relationships with customers that are built on trust,” says Zahalo CEO Andy Latimer. “Zahalo exists to provide brands with the opportunity to build trusted relationships with customers through focused and targeted marketing that delivers a flawless omnichannel experience. The merger of DNA Response and Bluewater Digital will enable Zahalo to deliver a unique suite of digital marketing services with unparalleled analytics and business intelligence from the consumer perspective.”

“Not only will we help brands achieve optimum success through traditional digital channels, we will change the way trust is established between brands and consumers by bringing native e-commerce solutions to content creators and influencers,” says Ranjit Mulgaonkar, president and COO.

The merger came after Mulgaonkar visited Bluewater Digital’s offices and saw that the company was doing similar work. “I was amazed to see such strong alignment between our two companies,” he says. “I walked into Bluewater Digital’s offices and saw many of the same charts and diagrams on their walls that we have used for the last five years. As a joint entity, we have the unparalleled ability to achieve success for our clients and create groundbreaking technology that will transform the entire digital marketing industry.”

“We jumped at the chance to join forces with DNA Response because our organizations share a common vision for the future,” Latimer adds. “Its expertise with online marketplaces and incredible technology means that we can deliver a complete solution that was simply not possible as separate organizations. Zahalo stands for trust, confidence, and strong relationships. We will excel at delivering the services that product marketers expect from a digital agency while opening up new opportunities that nobody thought were possible.”