DISPATCHES

Woof Washer Launch Nominated for PR Award

By:

LOS ANGELES

The launch campaign for the Woof Washer 360 dog-washing hose attachment was named as a finalist in the 2015 North American Excellence Awards. The Excellence Awards recognize outstanding achievement in communications and public relations.

Executed by direct response public relations firm Marketing Maven, the initial campaign promoting the Woof Washer 360 went viral last year, attracting almost 50 million video views on Facebook in just three days. The campaign helped R&H Direct sell out of Woof Washer 360s with a $0.02 CPM.

“We are honored to be recognized for our measurable results for the launch of Woof Washer 360 and to be among several iconic brands in the award category,” says Lindsey Carnett, Marketing Maven’s CEO and president.