DISPATCHES

ERA, IRCE Announce Strategic Alliance

By:

Washington, D.C.

Reflecting increased synergies between direct response and e-commerce, ERA and the Internet Retailer Conference + Exhibition (IRCE) are joining forces to deliver business development and education to their respective communities.

Participants in the annual IRCE show (www.irce.com) include some of the world’s most innovative e-commerce professionals, and ERA members comprise the leading marketers in direct response radio, television, and digital media. The strategic alliance will enhance access to networking and educational opportunities for both constituencies.

“It is a critical part of ERA’s mission to help our members interface with and understand the e-commerce industry,” says Chris Reinmuth, interim executive director of ERA. “At the same time, we know that our members’ extensive experience in direct-to-consumer marketing offers the online community a proven roadmap to success. Partnering with IRCE will offer extraordinary opportunities for e-commerce retailers and direct marketers alike to learn and benefit from their unique perspectives.”

The cornerstone of the partnership is three major events: IRCE (set for Chicago, June 7–10, 2016); ERA’s D2C (Las Vegas, Sept. 13–15, 2016); and The Great Ideas Summit (San Juan, Puerto Rico, Feb. 27–March 1, 2017). First-time attendees at each event will be able to take advantage of special offers. “We believe that our two communities can learn a lot from each other,” says Joan Dyer, IRCE’s director of marketing. “To that end, we are excited to partner with ERA and encourage people to engage more actively across all three events.”