Coons Ends Tenure as ERA’s President & CEO


Portrait of Julie CoonsWASHINGTON, D.C.

ERA announced that CEO Julie Coons, who spearheaded the association’s growth in revenues, membership, and conferences over more than seven years with the association, has moved on to new career challenges effective April 1.

“Julie came into ERA at a time when the association was in a loss position, and she succeeded in bringing it to profitability and stability,” says ERA Chairman Gregory J. Sater. “During her tenure, ERA grew its membership revenue, achieved stellar success with its flagship annual D2C Convention, and introduced a number of new networking events that have become firmly established among ERA members. The Board and the membership join me in saluting Julie on her outstanding contributions to our association, and we wish her the utmost of success as she embarks on new opportunities.”

Coons joined ERA in 2008 and led the association in its role as an advocate for the direct response industry in Washington, D.C. During this period, ERA’s cumulative net revenues grew $1.9 million, and membership revenues expanded 13 percent. Coons also oversaw creation of an updated, comprehensive self-regulatory program that ultimately helped defeat many regulatory proposals affecting the industry.

Moving forward, industry veteran Chris Reinmuth will be ERA’s interim executive director. Reinmuth has been an ERA member since 1998, has served on the Board of Directors since 2011, and was chairman of the association in 2014–15. He worked in the payment processing arena for almost a decade and led the acquisitions of Vantiv Payments and Meritus Payments. Reinmuth’s experience in the digital arena will be crucial to ERA’s continued push into digital channels, the association says.