DISPATCHES

MDG Introduces Cloud-Based Analytics

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SANTA MONICA, Calif. Media Design Group (MDG) is the first DRTV agency to use a cloud-based analytics infrastructure. The demands of e-commerce, mobile gaming, and online subscription businesses have presented unique challenges for TV agencies; in support of a growing list of Silicon Beach advertisers, MDG is now on the Amazon cloud.

Tracking consumer touchpoints from lead origination to point-of-purchase across multiple platforms, MDG can provide clients with a comprehensive view of multiple channels of brand marketing. “The impact of TV-to-Web sales has never been stronger than now,” says Ben Zimmerman, MDG president. “Expanding our technology capacity is an extension of our commitment to accurate results.”