DISPATCHES

ERSP Questions Facial Massager Claims

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NEW YORK The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Audy Global modify or discontinue claims for Jidue, a facial massager intended to help reduce eye puffiness, facial tension, and wrinkles. The marketer’s advertising came to the attention of ERSP through its ongoing monitoring program.

ERSP reviewed broadcast and online advertising claims for Jidue, concluding that claims such as “clinically proven” results, “Helps you sleep through the night,” “Reduces wrinkle development,” and “Reduces puffiness and dark circles” lacked sufficient support. ERSP recommended the marketer modify or discontinue the claims in the context in which they were communicated.

“Audy Global Enterprises is conducting further tests consistent with the ASRC standards and will be bringing all future advertising into compliance with their standards,” according to a statement from the company. “Audy Global will rewrite and update existing claims compliant with the existing self-reported trials performed on the Jidue Facial massager.”