Best Digital Marketing Campaign

• iHeartRadio Awards
• Direct Marketer: Owen Grover; Producer: Jim Hooper; Media Agency: Spredfast
• Proactiv+ Adam Levine Pre-Roll
• Direct Marketer: Guthy-Renker, LLC
• Secret Clinical Strength Pre-Launch, “100 Percent or Nothing”
• Direct Marketer: Procter & Gamble; Producer: Quigley-Simpson; Media Agency: Quigley- Simpson

 

Best DR Radio Campaign

• Barton Diabetic E-book
• Direct Marketer: Barton Publishing; Media Agency: Media Partners Worldwide
• CTCA, “Karyn Marshall”
• Direct Marketer: Havas Edge; Producer: Havas Edge; Media Agency: Havas Edge
• TaxACT.com, “You Got This”
• Direct Marketer: TaxACT.com; Producer: R2C Group; Media Agency: R2C Group

 

Best DR Website Design

• Kimberly-Clark, Truist
• Direct Marketer: Kimberly-Clark; Producer: R2C Group; Media Agency: R2C Group
• Meaningful Beauty
• Direct Marketer: Guthy-Renker, LLC
• Proactiv+
• Direct Marketer: Guthy-Renker, LLC

Best Financial Services Campaign

• Citi/AAdvantage, “Gateways”
• Direct Marketer: Havas Edge; Producer: Havas Edge; Media Agency: Havas Edge
• Fidelity Life, “Wake-Up Call”
• Direct Marketer: Fidelity Life Association; Producer: Quigley-Simpson; Media Agency: Quigley-Simpson
• Premera Blue Cross, “Have You Heard”
• Direct Marketer: Envision Response, Inc.; Partner: Premera Blue Cross

Best Health Campaign

• Cebria
• Direct Marketer: Ideal Living; Producers: Steve Ober, Bill Flohr
• Medifast, “Testimonials”
• Direct Marketer: Medifast; Producer: R2C Group
• Sono Bello, “Science of Beauty”
• Direct Marketer: Sono Bello; Producer: Havas Edge; Media Agency: Havas Edge

 

Best International DRTV Campaign

• Leg Magic Circle
• Direct Marketer: Oak Lawn Marketing International
• MaxiClimber
• Direct Marketer: Inova; Producer: Concepts TV Productions; Media Agency: Cannella Response Television
• Proactiv, “Sam Willoughby: My Story,” Australia
• Direct Marketer: Guthy-Renker, LLC

 

Best Long-Form of the Year, Over $400K

• FOCUS T25, “It’s About Time”
• Direct Marketer: Beachbody, LLC; Producer: Mayhew Breen
• Meaningful Beauty
• Direct Marketer: Guthy-Renker, LLC
• Proactiv+
• Direct Marketer: Guthy-Renker, LLC

 

Best Long-Form of the Year, Under $400K

• NuWave Precision Induction Cooktop
• Direct Marketer: Hearthware, Inc.; Producer: Schulberg MediaWorks
• Perfecter
• Direct Marketer: Tristar Products, Inc.; Producer: Script to Screen, Inc.
• ZUMBA! Incredible Results
• Direct Marketer: ZUMBA Fitness, LLC; Producer: Dragonfly Productions, Inc.; Media Agency: Mercury Media

 

Best Long-Form, Beauty

• Meaningful Beauty
• Direct Marketer: Guthy-Renker, LLC
• Sheer Cover
• Direct Marketer: Guthy-Renker, LLC
• WEN
• Direct Marketer: Guthy-Renker, LLC; Producer: Caudill and Associates

 

Best Long-Form, Brand Response

• Comcast Xfinity Home, “At Home, Anywhere”
• Direct Marketer: Comcast; Producer: Script to Screen, Inc.; Media Agency: Digitas
• Fill Your Cup With Gusto
• Direct Marketer: Nescafé; Producers: Script to Screen, Inc., The DuMont Project; Media Agency: Mercury Media
• Wolfgang Puck Pressure Oven
• Direct Marketer: KitchenTek; Producer: Brand New Media

 

Best Long-Form, Housewares

• Bissell, “Symphony”
• Direct Marketer: Bissell; Producer: R2C Group; Media Agency: R2C Group; Director: Seth Garon
• Positec, WORX Air
• Direct Marketer: Positec; Producer: R2C Group; Media Agency: R2C Group; Director: Greg Penner
• Wolfgang Puck Pressure Oven
• Direct Marketer: KitchenTek; Producer: Brand New Media

 

Best Long-Form, Variety

• GreenWorks, “Twin Force”
• Direct Marketer: O2 Media; Producer: Bluewater Media; Media Agency: Mercury Media
• Positec, WORX Air
• Direct Marketer: Positec; Producer: R2C Group; Media Agency: R2C Group; Director: Greg Penner
• Rotorazer, “The One Saw That Does it All”
• Direct Marketer: Ideal Living; Producer: Opfer Communications; Media Agencies: Cannella Response Television, Express; Partner: Industex

 

Best Presenter

• Brooke Burke for Sheer Cover
• Direct Marketer: Guthy-Renker, LLC
• Cindy Crawford for Meaningful Beauty
• Direct Marketer: Guthy-Renker, LLC
• Wolfgang Puck for Pressure Oven
• Direct Marketer: KitchenTek; Producer: Brand New Media

 

Best Product Expert

• Akos P. Jankura for S20 Laundry Sheets
• Direct Marketer: TMGTV, Inc.
• John Cremeans for Oasis Sphere
• Direct Marketer: TMGTV, Inc.
• Marc Gill for the EZ-Store Rotisserie Oven
• Direct Marketer: Ronco, Inc.; Producer: Home Shopping Network; Media Agency: Home Shopping Network

 

Best Short-Form of the Year, Over $75K

• Meaningful Beauty–Advanced Story
• Direct Marketer: Guthy-Renker, LLC
• Proactiv+
• Direct Marketer: Guthy-Renker, LLC
• bareMinerals, “Five Words”
• Direct Marketer: bare Escentuals; Producer: R2C Group; Media Agency: R2C Group

 

Best Short-Form of the Year, Under $75K

• My Spy Birdhouse
• Direct Marketer: Hampton Direct; Producer: Hutton Miller; Media Agency: Diray TV; Partners: Lenfest Media Group
• no!no! “Wow Factor”
• Direct Marketer: Radiancy, Inc.; Producer: Schulberg MediaWorks
• Thunderleash
• Direct Marketer: Thunderworks; Producer: Bluewater Media; Media Agency: Bluewater Media; Partner: Bluewater Digital

 

Best Short-Form, Beauty

• Meaningful Beauty–Advanced Story
• Direct Marketer: Guthy-Renker, LLC
• Proactiv+
• Direct Marketer: Guthy-Renker, LLC
• bareMinerals, “Five Words”
• Direct Marketer: bare Escentuals; Producer: R2C Group; Media Agency: R2C Group

Best Short-Form, Brand Response

• bareMinerals, “Five Words”
• Direct Marketer: bare Escentuals; Producer: R2C Group; Media Agency: R2C Group
• Copper Fit
• Direct Marketer: IdeaVillage; Producer: Mark Fanjoy; Media Agency: Diray TV
• USO, “Mike Martinez”
• Direct Marketer: Havas Edge; Producer: Havas Edge; Media Agency: Havas Edge

Best Short-Form, Housewares

• KitchenAid® Diamond Blender
• Direct Marketer: Whirlpool KitchenAid®; Producer: Acquirgy, Inc.;
• Media Agency: Acquirgy, Inc.
• Miracle Grill Mat
• Direct Marketer: Infomercials, Inc.; Producer: Infomercials, Inc.; Media Agency: Lockard & Wechsler Direct; Partners: Golden West Marketing, Digital Target Marketing, Ignite Media, Litle & Co., WorldPackUSA
• Pressure Cooker
• Direct Marketer: Tristar Products, Inc.; Producer: Kingstar; Media Agency: Tristar Products, Inc.

 

Best Short-Form, Intellectual Property

• Dump Cakes
• Direct Marketer: TeleBrands; Producer: Cole Media
• Phantom Saucer
• Direct Marketer: TeleBrands; Producer: Sullivan Productions
• Weider Ruthless
• Direct Marketer: Icon Fitness Studio; Media Agency: R2C Group

 

Best Short-Form, Variety

• Bandaloom
• Direct Marketer: Tristar Products, Inc.; Producer: Tristar Products, Inc.; Media Agency: Tristar Products, Inc.
• Pocket Hose Ultra
• Direct Marketer: TeleBrands; Producer: Mayhew Breen Productions
• SpeedOut
• Direct Marketer: Ontel/Infomercials, Inc.; Producer: Infomercials, Inc.; Media Agency: Lockard & Wechsler Direct; Partners: DTM, Alden Corp.

 

Best Sports & Fitness Campaign

• FreeStride Trainer, “Rooftop”
• Direct Marketer: Havas Edge; Producer: Havas Edge; Media Agency: Havas Edge
• UFC Fit
• Direct Marketer: Zuffa, Inc.; Producer: Script to Screen, Inc.; Media Agency: Havas Edge
• ZUMBA! Incredible Results
• Direct Marketer: Zumba Fitness, LLC;
• Producer: Dragonfly Productions Inc.;
• Media Agency: Mercury Media

 

Best U.S. Hispanic Campaign

• Line USA, “Word of Mouth”
• Direct Marketer: Havas Edge; Producer: Havas Edge; Media Agency: Havas Edge
• Meaningful Beauty
• Direct Marketer: Guthy-Renker, LLC; Producer: Latino Direct
• WellPoint-BCBS, “Classroom”
• Direct Marketer: WellPoint-BCBS; Producer: R2C Group