DISPATCHES

J.G. Wentworth Introduces New “Cash Now” Campaign

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RADNOR, Pa.  J.G. Wentworth recently launched a new integrated marketing campaign expanding upon the company’s familiar Opera campaign with three additional musical genres. Created and produced by J.G. Wentworth’s longtime ad agency, Karlin+Pimsler, Kash Kahuna, Guten Tag, and Windows take the jingle and give it the Hawaiian luau, German drinking song, and East Village musical treatment. “This new campaign expands on the years of brand investment that have made J.G. Wentworth a household name and the industry leader,” says David Miller, chairman and CEO of J.G. Wentworth parent JGWPT Holdings, Inc.

 

“These three new-generation Opera spots continue the J.G. Wentworth legacy of innovative work with an easy-to-understand story,” says Mal Karlin, founder and COO of Karlin+Pimsler. “J.G. Wentworth is the leader in their category because they believe that the brand message comes first.”