BURLINGTON, Wis. Cannella Response Television announced in January that it has added two staff members to its Burlington, Wis., headquarters: Mike Heflin, senior cable media buyer, and Amanda Davis, client services associate.

Heflin will relocate to the Wisconsin office after rejoining the company in September as a media buyer and account director in its Los Angeles office. Previously, Heflin was a senior media manager at Guthy-Renker, responsible for the management of long- and short-form media. Heflin has also served as an account executive at KDOV-TV and Millennium Sales & Marketing, and held various sales positions at Blair Television and Beverly International. During his previous tenure with Cannella, Heflin was a long-form media buyer.

 Previously with Cannella, Heflin was a long-form media buyer.

Davis joins Cannella from Weigel Broadcasting, where she was a national sales and marketing assistant, facilitating advertising orders and managing media schedules across seven television stations. Previously, Davis was a sales assistant at Cleo Communications.

Credited with launching the first infomercial in 1982, Frank Cannella founded Cannella Response Television in 1985 as a media consulting firm to marketers exploring opportunities in long-form advertisements. The company is headquartered in Burlington, Wis., and has offices in Los Angeles and Milwaukee.